Claudia Carasso is a communications management consultant, creative director and marketing leader with more than 20 years’ experience in developing major global brand platforms, growing dynamic startup companies and advising NGOs on communications policy, issues and challenges. She is currently founder and managing partner of Elastic Minds, LLC, a consulting group based in Los Angeles with presence in San Francisco and New York City.
Ms. Carasso’s communications strategy, brand development and creative implementation have been instrumental in building brand awareness, customer acquisition and driving adoption of new business, medical and consumer technologies. She is valued as a creative collaborator that makes vital connections between customer desire and client services & products, developing differentiated intellectual capital that transforms the brands of private, public and nonprofit organizations. She is also a sought-after strategist and content collaborator, working closely with artists, activists and celebrities to define and develop their brands.
Ms. Carasso’s industry expertise spans the healthcare, technology, public affairs, media, entertainment and financial services. Her functional expertise includes global communications program development, mission and vision facilitation, physician and clinical communications, integration of social platforms into global communications programs, powerful brand, messaging and content development for advocacy and issues management, strategic communications counsel to senior business leaders, and media and presentation coaching for C-level executives, as well as senior scientists, physicians, technologists, engineers, philanthropists and artists.
Prior to the launch of Elastic Minds, Ms. Carasso was EVP and global technology practice leader and U.S. Western Region healthcare practice lead at Cohn & Wolfe, a subsidiary of the WPP, the global public relations and advertising company. She has also held senior leadership positions at global leader Fleishman-Hillard, as well as leading boutique firms specializing in technology and healthcare. Key client experience includes: Abbott Laboratories, Genentech, McKesson Corporation, Panasonic Corporation, Oracle Corporation, American Express among others.
Ms. Carasso is a global activist serving as a brand and communications advisor to the Convergence Center for Policy Resolution, WeAdvance, GroundSeven Entertainment, The Women’s Initiative and has advised organizations such as the Taproot Foundation, Hands-On Gulf Coast and the Bay Citizen, a hyper local media company founded by the late Warren Hellman. She is an aspiring polyglot who speaks French and enjoys muddling through Italian and Spanish.