Mark Zitter is founder and chair of the Zetema Project, a diverse panel of national healthcare leaders whose goal is to inform the US healthcare conversation. He is Chairman of Zitter Health Insights, a data and market research firm focused on pharmaceutical market access. Mark was co-founder and CEO of Vital Decisions, a telephone counseling company for patients with life-limiting illnesses, which he sold to a private equity firm in 2012. He is a member of the Board of Governors of the Commonwealth Club of California, where he has hosted healthcare programs featuring CMS Administrators Seema Verma, Andy Slavitt, and Gail Wilensky; ACA architect Ezekiel Emanuel; Surgeon General Vivek Murthy; lifestyle doctor Dean Ornish; and many others. Mark serves on the healthcare advisory board of Riverside Partners, a private equity firm, and the behavior change firm Motimatic. He is the former Board chair of SFJAZZ. He has authored four books on health care and has been a guest lecturer at the Harvard School of Public Health, Yale Medical School, and Stanford Graduate School of Business, where he earned his MBA.