Putting market forces to work to increase the demand for healthier foods.
Major support for the Project on Nutrition and Wellness was provided by:
Robert Wood Johnson Foundation
We would also like to thank the following organizations and individuals for their support:
Academy of Nutrition and Dietetics
Akin Gump Strauss Hauer & Feld LLP
American Academy of Pediatrics
Bipartisan Policy Center
Campbell Soup Company
Michael & Susan Dell Foundation
Food Marketing Institute Foundation
Lisa & Douglas Goldman Fund
Grocery Manufacturers Association
Kaiser Permanente National Community Benefit Fund
National Association of Convenience Stores
Stuart Family Foundation
Beginning in 2012, the Project on Nutrition and Wellness (PNW) brought together food manufacturers, public health experts, food retailers, community groups, healthcare providers, consumer advocates, health insurers, and others to explore cross-sector approaches to improve American diets to reduce nutrition-related problems.
The group sought to address this significant public health issue by utilizing market forces to increase consumer demand for healthier foods. They also aimed to encourage consumers to eat healthier by buying healthier – a goal they all shared and an idea that wasn’t receiving enough attention in the marketplace.
Throughout the project, PNW stakeholders moved this agenda forward by commissioning new consumer research, identifying marketing opportunities to grow sales of healthier foods, conducting pilot tests in grocery and convenience stores, and developing tools for the grocery retail industry to help shift consumer demand toward healthier eating.
The crisis of poor nutrition among Americans represents a defining public health challenge for our generation. Rates of health implications from poor nutrition have risen sharply over the past three decades. Many costly and burdensome chronic diseases are linked to excess weight, including type 2 diabetes, cancer, heart disease, hypertension and arthritis.
Despite efforts to increase awareness of the importance of health and wellness, the prevalence of nutrition and diet-related conditions has increased. Weight-related health conditions lower the quality of life for many Americans and adversely affect the U.S. economy. Unhealthy food habits also impact national security, as many potential military recruits and large numbers of current service members are not physically fit to serve.
The campaign would include marketplace and communications programs that reach consumers in multiple ways such as when food shopping, visiting the doctor or listening to public service announcements.
Offer consumers a one–stop shop for these services. Financial incentives such as coupons or dining points for the purchase of healthier foods could be built in.
Assist small retailers who often have limited access to fresh produce and other healthier items.
Provide support to stores that face challenges in promoting and marketing new products due to limited resources.
Check out our donate page or contact our development team to learn more.
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